Through the Bluetooth device, we created a new communication system also called proximity marketing, which aim is to deliver free and innovators multimedia contents to mobile phones inside a certain geographical space.
It allows you to send interactive content such as: texts, screen savers, images, animations, videos, music, sounds, games, promotions, discounts coupons and applications.
This system impacts in a visual and interactive way with concrete actions and very segmented messages.
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Benefits
- Permissive Marketing
- Free to the consumer
- Develops Brand Loyalty
- High Impact
- Innovator
- Interactive
- Technological
- Capture new consumers
- Promote a buy action
- Unlimited Messages
- Easy setup, installation and update
- Installable at: totems, mupies, walls, ceilings
- Green Technology (Paperless)
- Viral Marketing
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Where can be used?
In places like malls, shops, events, fairs, outdoor and indoor advertising, Billboards advertising, bars, clubs, restaurants, museums, touristic zones, hotels, airports, public transportation
Campaign Services:
- Statics images Design
- Animated GIF Design
- Video clip Conversion
- JAVA Applications Development
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Requirements:
- Complementary Signs and campaign elements:
Additional information through totems, trade show displays, point-of-sale displays, banners, models, etc., talking about the existence of a Bluetooth Zone notably increases the campaign success and impact.
What Include?
- A Bluetooth Device
- An adapter
- A power cord
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Dimensions:
24 cm x 23 cm x 6 cm
Ports:
- AC-DC Adapter Connector of entry for adapter
- 2 PS/2 Ports
- VGA-OUT Port
- RJ45 Network Port
- 2 USB Ports for content updates
- 1 RCA or SPDIF Port
- 1 S-video Port
- 3 Audio Connector
- 1 Parallel Port
- 1 Serial Port
Additional components
- 1 Power cord
- 1 60w AC-DC Adapter
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Connectivity
- Class 1 Bluetooth Adapter Version 2.0 EDR
- Maximum speed 3.0 Mbps with another Bluetooth device Version 2.0 EDR
- Maximum speed 1.0 Mbps with another Bluetooth device Version 1.0, 1.1 or 2.0
- Simultaneous connections: 4
- Compatible with more than 750 Bluetooth certified mobile phones.
Formats
- Images and animations: JPG, GIF, PNG, SWF
- Applications: JAR, JAD, SIS, PRC, COD
- Calendar Events: vCal
- Business Cards: vCard
- Text: TXT, PDF, ODF, DOC, XLS, PPT
- Web pages: HTM, HTML
The correct visualization of some formats depends of the mobile phone model.
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- Plug it in to electricity
- Load the content from USB flash drive
- It begins the search of Bluetooth enabled mobile phones inside the coverage range
- It sends the content to the Bluetooth enabled mobile phones
- When the campaign is finished you might obtain the send report into the USB flash drive
- Power off and Unplug from the electricity
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UNIVERSITY AUTONOMA OF OCCIDENTE
Event: Advertising Congress, October, 2007
Contents: videos, sounds, animated gifs, wallpapers
Results: 200 downloads during expectation campaign
250 downloads during Congress
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JARDIN PLAZA MALL
Event: Mall Anniversary, November, 2007
Contents: Christmas Postcards, videos, images, sounds
Results: 700 downloads in 4 hours
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